Marvel's 'The Unbeatables' Campaign for Takeda Pharmaceutical Earns Industry Recognition
Created by Darren Sanchez, Fabian Nicieza, Buddy Scalera and Fernando Blanco.
A collaborative effort between Takeda Pharmaceutical, Marvel Entertainment, and the Ketchum PR Agency has yielded an award-winning campaign centered around the superhero team, THE UNBEATABLES. Conceived and expertly guided by Marvel Creative Lead Darren Sanchez, in partnership with writers Fabian Nicieza and Buddy Scalera, and artist Fernando Blanco, the initiative was developed for a specific Takeda project.
The campaign successfully communicated aspirational messaging and crucial information regarding Inflammatory Bowel Disease (IBD). This was achieved through a thoughtful approach that incorporated direct insights from IBD patients and medical professionals, ensuring an authentic representation of the community's experiences.
The impact of this collaboration is evident in its reception within the pharmaceutical advertising industry. The campaign garnered three Pharmaceutical Advertising Awards and was a finalist for an additional five prestigious accolades. This recognition underscores the effectiveness of the project in addressing a sensitive health topic with compelling and informative content, effectively amplifying the voices of the IBD community. Mr. Sanchez's creative direction at Marvel played a key role in the campaign's significant achievements.
